About Us | Newcastle Marketing Agency

We make decisions based on real knowledge of relative effectiveness and proven outcomes. We provide the combined services of a marketing strategist, design agency and digital marketing agency.

Arrow understands that marketing is the process of providing goods and services that meet customer needs, and then:

It is about making potential customers aware
It is about persuading the customer to act
It is about securing sustainable profit for the company

Arrow is based in Newcastle and led by Jeff Anderson, a sales and marketing leader with over 20 years’ experience managing organisational planning and change, and directing sales and marketing operations for medium to large companies globally. He is a qualified project manager and keen scholar of business and marketing best practice. Jeff has a particular interest in search engine optimisation and digital marketing effectiveness.

Jeff observed that companies that understand their products and their customers well often don’t know the most impactful ways of connecting the two. His experience managing sales/marketing projects at market leaders such as Cisco taught him the skills to answer common questions such as:

Which channels are delivering the best return?
What process should the sales team be following?
Where should you spend your marketing budget next year?
What proportion of your customers are return customers? Why do the others leave?
How much should you expect to make from your new product in the next five years?
Where should you focus your efforts next?

Jeff’s Arrow team consists of expert creatives and implementers, collectively providing the services of design and digital marketing agencies but with additional efficiency. Together, their blend of skills support all phases of the marketing process through strategy, planning, execution, and control.