We will agree the scope of work with you, based on your SEO priorities and the most important web pages for your business. We will then create great digital content for the agreed pages; content that really kicks goals! This isn’t just SEO copywriting but also creation of any relevant diagrams, images, animations or even short video.
In this content improvement process, we first consider the target market, and the customer profile of the person you hope will receive your message. After that we research the topic, often supported by interviews with subject matter experts within your organisation. We can then document your value proposition in a way that talks directly to the needs of your target customer which Google will reward you for with higher rankings.
From a user experience standpoint, we value simplicity, clarity, and a professional finish. We also value proof! It often makes sense to split-test different versions of text ads, display adverts, remarketing campaigns, and webpages, to measure which variant is the most successful at delivering results. We then know that this is the content people want to see.