Search Engine Marketing (SEM) refers to all activities which improve the visibility of a company in and around search engine listings, and therefore increase the number of website visitors. This includes listing your site with all appropriate local search directories, Google maps and Google+ to help Google’s algorithm know that yours is a real and trustworthy business in the Newcastle area.
SEM includes paid advertising online such as Pay-per-click (PPC) and remarketing where our focus is ROI and advertising effectiveness. Relevant website landing pages will convert more visitors into customers, and from Google’s perspective, increase your ‘Quality Score’ (delivering you more traffic, and charging you less for it via AdWords as well). Often the results of campaign split-testing will provide useful information for other marketing materials; the wording which performs best on PPC adverts, is also likely to draw the greatest attention on a flyer.