Who have we worked with?

Here’s just a taste of successful projects the Arrow team has completed in their work to date.

BUSINESS CHALLENGES

Significant new product portfolio approaching market readiness.

BUSINESS OUTCOMES

  • Commercialised a portfolio or new-to-market products spanning Refuelling, Fuel Management Systems, Fluid Transfer, Overfill Protection Systems and more, towards customers and distributors in Australian markets and 32 other Countries.
  • Double-digit growth during period of significant downturn in the sector.
  • Significant and lasting improvements in customer and distributor satisfaction levels proven by independent survey processes.

‘Arrow is our commercial marketing partner because they understand our business and take us straight from our vision and strategy into execution and results. As proof, our marketing reach has increased more than ten times across social, web, email, YouTube, and paid advertising channels during the last year and a half.

Arrow works on our website, SEO, newsletters, product launches, point of sale materials, tradeshows, advertising, and online presence. Jeff and his team understand what we need and make the details happen. I don’t have to manage them; they keep me and my team informed and on-track.’

Bill Clifton – Group Managing Director – Banlaw Pty Ltd – Gateshead, Newcastle

BUSINESS CHALLENGES

Deliver a targeted social media campaign with limited internal resources.

WHAT WE DELIVERED

Campaign implementation across Facebook and LinkedIn, weekly reporting, end of campaign reporting and analysis.

BUSINESS OUTCOMES

  • Campaign executed to deadline, without requirement for internal resources.
  • A-B testing used to learn ‘triggers’ to click-thrus and conversions of different audience groups.
  • Cost per conversion achieved at less than ¼ of equivalent postal campaign.

BUSINESS CHALLENGES

Disconnect between product and service sales organisations limited ‘solution sales’ revenues.

WHAT WE DELIVERED

BUSINESS OUTCOMES

  • Effective launch of Sales/Marketing initiatives to over 400 Cisco sales personnel and over 12,000 Cisco partners.
  • Incremental revenues of over USD $500 million attributed to these projects specifically.

BUSINESS CHALLENGES

Old-fashioned pub feel, and TAB/racing focus limited revenue from younger local and tourist clientele.

WHAT WE DELIVERED

  • Business planning, marketing planning, product launch planning, value proposition planning & design, local advertising and promotional campaigns.
  • Supported the transition from traditional pub feel to modern bar/restaurant and nightclub with differing services focused upon specified times of the day and week.

BUSINESS OUTCOMES

Greater than tenfold increase in customer numbers and revenue-per-hour, especially associated with the ‘Charlie Bar’ nightclub.

BUSINESS CHALLENGES

Expensive to run alarm monitoring operations were not reacting quickly enough to actual security breaches and break-ins across Australia.

WHAT WE DELIVERED

  • Process improvement initiatives to support the start-up of ADT Security alarm system monitoring operations in Rydalmere and Artarmon, Sydney.
  • New alarm system processes and training materials developed and communicated across ADT and many National installation providers.
  • New alarm monitoring processes developed, improved and communicated across monitoring operations and physical security vendors in Australia.

BUSINESS OUTCOMES

  • False alarms reduced due to new procedures for testing and approving alarm system installations prior to commencement of monitoring processes.
  • AU $600k per annum reduction in telecoms costs from reacting to only ‘real’ alarms.
  • Reduction in security guard response times nation-wide, and reduction in crime proportionally on customer sites.

BUSINESS CHALLENGES

Create a partnership with the UK government to accelerate the uptake of home computing technology into UK households.

WHAT WE DELIVERED

  • Start-up planning of the BT Home Computing business unit.
  • Product launch planning for a portfolio of computers and accessories.
  • Creative project management of brochures and product packaging.
  • Digital project management of software builds and adult educational materials.

BUSINESS OUTCOMES

Product and service sales increased from nothing to 3 million computers over a period of three years.

BUSINESS CHALLENGES

Create next-generation home computing technology for exclusive sale by BT Home Computing.

WHAT WE DELIVERED

BUSINESS OUTCOMES

HP became the primary and preferred computing hardware supplier to BT Home Computing for the duration of the UK Government ‘Home Computing Initiative’.

BUSINESS CHALLENGES

Ineffective processes for communicating product information and special offers to the multitude of convenience stores and shopping centres across Europe stocking P&G-owned product lines.

WHAT WE DELIVERED

  • Cross-functional business consulting and operational troubleshooting for the multi-lingual customer contact centre in the North of England.
  • Standardised marketing calendar developed, along with improved communications processes between corporate marketing and the call-centre vendor.
  • Campaign based newsletter and call-out projects to ensure effective marketing calendar execution.

BUSINESS OUTCOMES

Incremental product sales for P&G brands including Braun, Febreze, Gillette, Head & Shoulders, Olay, Old Spice, Oral-B, Pampers and Vicks.

BUSINESS CHALLENGES

The engagement was before and during start-up. Owners were transitioning from an older Tudor-themed hotel to a modern 6 story beach-front Hotel-Bar-Restaurant.

WHAT WE DELIVERED

Start-up planning, product launch planning, value proposition design, brand identity development, local advertising and process improvement works before launch, and during the initial 12 months of operation.

BUSINESS OUTCOMES

Consistent processes and profitable operations for Forster’s new beach-front icon.

BUSINESS CHALLENGES

Multi-channel launch from scratch.

WHAT WE DELIVERED

Project management of packaging, logo, sales literature, instructions, point of sale, website, press launch.

BUSINESS OUTCOMES

Successful launch with unique, effective logo and all items delivered on time.

WHAT WE DELIVERED

  • Part of the team defining, writing and producing the guidelines for the ‘heart marque’.
  • Wrote and project managed an interactive manual on a new international outdoor selling approach.

BUSINESS OUTCOMES

  • Logo successfully implemented from Australia to India to the UK, introducing millions of dollars’ worth of efficiencies.
  • Sales initiative adopted as standard practice and follow-up book of case studies launched.

BUSINESS CHALLENGES

Out-of-date, confusing, hidden website.

BUSINESS OUTCOMES

New website launched, representing the breadth of the organisation and serving the needs of its different audiences.

Allsport Management

Official hospitality and trackside signage supplier for the Formula 1 World Championship.

BUSINESS CHALLENGES

Selling top-level trackside hospitality season after season.

BUSINESS OUTCOMES

Clearer booking process once sales information was divided per stage of purchase. New, high-spec design each season to communicate the calibre of the offer.