8. Measure the results and continuously improve
Strategic marketing with Arrow starts and finishes with facts. It is very difficult to improve if nobody measures what is different from one point in time to the next. With Arrow as your commercial marketing partner, you can expect to know your marketing reach per channel, your total marketing reach, the relationship between these trends and your pipeline as well as sales performance.
We actively split test and analyse emails, social campaigns, similar webpages, and value propositions in the constant pursuit for ‘better’. This behaviour, specific to Arrow and no other Newcastle marketing agency, is why we believe you will achieve your greatest return on marketing investment with us.