Here’s just a taste of successful projects the Arrow team has completed in their work to date.
SDM-X provides lightweight carbon footprint calculators and sustainability data tools that help small and mid-sized Australian businesses plan, measure, reduce, and report emissions with confidence. The business aims to simplify sustainability reporting, certification readiness, and supply chain risk management through affordable, accessible solutions.
As a new venture, SDM-X needed to define its business model, secure product-market fit, develop a credible brand position, and launch an offering that meets the rapidly evolving needs of Australian businesses facing sustainability compliance and reporting obligations.
Arrow led the end-to-end business planning, brand development, customer fit analysis, commercialisation strategy, and web architecture for SDM-X. This included shaping SDM-X’s carbon footprint calculator offering, go-to-market model, and messaging to ensure the business would meet regulatory and customer demands while scaling efficiently.
SDM-X successfully launched with a clear value proposition, well-defined service lines, and a business carbon footprint calculator positioned to support Australian companies preparing for Climate Active certification, ASIC sustainability reporting, and industry-specific expectations. The company continues to grow its customer base with a strong foundation for commercialisation.
Significant new product portfolio approaching market readiness.
Strategy development, marketing planning, marketing calendar execution, creation of sales collateral, special offers, search engine optimisation, and all advertising services.
‘Arrow is our commercial marketing partner because they understand our business and take us straight from our vision and strategy into execution and results. As proof, our marketing reach has increased more than ten times across social, web, email, YouTube, and paid advertising channels during the last year and a half.
Arrow works on our website, SEO, newsletters, product launches, point of sale materials, tradeshows, advertising, and online presence. Jeff and his team understand what we need and make the details happen. I don’t have to manage them; they keep me and my team informed and on-track.’
Bill Clifton – Group Managing Director – Banlaw Pty Ltd – Gateshead, NewcastleDeliver a targeted social media campaign with limited internal resources.
Campaign implementation across Facebook and LinkedIn, weekly reporting, end of campaign reporting and analysis.
Telecommunications.
Disconnect between product and service sales organisations limited ‘solution sales’ revenues.
Hotel, restaurant, bar and nightclub.
Old-fashioned pub feel, and TAB/racing focus limited revenue from younger local and tourist clientele.
Greater than tenfold increase in customer numbers and revenue-per-hour, especially associated with the ‘Charlie Bar’ nightclub.
Fire and security systems, monitoring and physical security services.
Expensive to run alarm monitoring operations were not reacting quickly enough to actual security breaches and break-ins across Australia.
UK-based telecoms firm selling phone and internet communications, technology and television services to consumers and businesses.
Create a partnership with the UK government to accelerate the uptake of home computing technology into UK households.
Product and service sales increased from nothing to 3 million computers over a period of three years.
Computing hardware manufacturer.
Create next-generation home computing technology for exclusive sale by BT Home Computing.
HP became the primary and preferred computing hardware supplier to BT Home Computing for the duration of the UK Government ‘Home Computing Initiative’.
Consumer Goods
Ineffective processes for communicating product information and special offers to the multitude of convenience stores and shopping centres across Europe stocking P&G-owned product lines.
Incremental product sales for P&G brands including Braun, Febreze, Gillette, Head & Shoulders, Olay, Old Spice, Oral-B, Pampers and Vicks.
The engagement was before and during start-up. Owners were transitioning from an older Tudor-themed hotel to a modern 6 story beach-front Hotel-Bar-Restaurant.
Start-up planning, product launch planning, value proposition design, brand identity development, local advertising and process improvement works before launch, and during the initial 12 months of operation.
Consistent processes and profitable operations for Forster’s new beach-front icon.
Fertility supplements.
Multi-channel launch from scratch.
Project management of packaging, logo, sales literature, instructions, point of sale, website, press launch.
Successful launch with unique, effective logo and all items delivered on time.
Global ice cream division of FMCG giant.
Museum and custodian of Shakespeare heritage sites.
Out-of-date, confusing, hidden website.
Site architecture planning and project management of a new 100+ page website.
New website launched, representing the breadth of the organisation and serving the needs of its different audiences.
Official hospitality and trackside signage supplier for the Formula 1 World Championship.
Selling top-level trackside hospitality season after season.
Clearer booking process once sales information was divided per stage of purchase. New, high-spec design each season to communicate the calibre of the offer.
